Hoogstraten, Belgium. February 11, 2025, deSter and Nexus are excited to announce
a global strategic partnership aimed at revolutionizing the curation and
placement of travel amenities and comfort solutions for airlines. United by a
shared vision of innovation and collaboration, this alliance will provide a
comprehensive suite of expertise, brand and product solutions designed to meet
the evolving needs of today’s traveler.
Transforming Brand & Guest Experience Curation
Both companies are committed to uniting their expertise, leveraging their complementary strengths to build a unique approach to brand and guest experience curation while consolidating their brand portfolio. Together, they will invest in creating tailored solutions that meet the specific needs of travelers and airlines.
This partnership will amplify the strengths of both deSter and Nexus, enabling the delivery of exceptional value to airlines and fostering brand growth across the travel sector.
By leveraging Nexus expertise in brand curation and guest experience design methodology alongside deSter’s established innovation and supply chain expertise, its extensive sales network and global footprint, the collaboration aims to create a seamless, efficient, and effective tailored proposition for branded inflight comfort and amenities solutions.
Strengthening deSter Solutions while Enhancing together Traveler’s Experience
The partnership promises substantial benefits for both airlines and brands. As part of the gategroup portfolio, deSter’s reach extends beyond inflight services, providing relevant brands with access to integrated solutions that enhance the overall traveler experience.
This strategic alliance represents a significant step forward in elevating guest experiences and expanding the potential for brand engagement in the skies and beyond.
Stef Van de Perre, President and Managing Director deSter: “Passengers increasingly desire to travel in comfort and choose airlines that align with their expectations, including the brands they partner with. Our partnership with Nexus will enable us to create even more value for our customers and further strengthen this growing part of our business.”
Yves Alavo, Principal & Nexus Founder: “We see a strong shift in travelers’ behavior for stronger interest in brand equity, relevance, and sustainable engagement. With this global strategic partnership, both deSter & Nexus can offer a 360 brand & product curation striving for newness and better experience.”
Media Inquiries:
deSter Communications Team
dester.communications@gategroup.com
About deSter
deSter, a gategroup member, is a leading provider of innovative and sustainable food packaging and serviceware concepts to the aviation, hospitality and foodservice industries. The company combines 75 years of manufacturing expertise with the latest product technology and material developments. deSter has production units in Hoogstraten (BE), Barcelona (ES), Lima (US) and Prachinburi (TH), and global sales offices worldwide. www.dester.com
About Nexus
Nexus Travel is a global end-to-end brand agency specialized in brand curation, product design, development, and delivery to travel and hospitality. Nexus specializes in guiding and building effective brand revenue extensions. www.nexusbiq.com